Switching Back
To A Subscription Model
04/04/2007
Eleven months ago we switched
from a subscription-based business model to free access for
subscribers. In the process, the number of subscribers swelled
and, at first, advertising revenue was sufficient to pay for
maintaining this site. But even as the number of subscribers
increased, gradually the advertising revenue decreased as
few subscribers felt compelled to leave the site and visit
our advertisers (advertising revenue is only generated when
an ad is clicked on).
The result is that the added
subscribers increased the cost of maintaining the site, but
advertising revenue didn't even cover these basic costs. Therefore,
starting today, we are forced to switch back to a subscription
model.
***
WHAT THIS WILL MEAN
TO SUBSCRIBERS
- Subscribers will receive both buy and
sell signals via email (these can also be found here).
- Additional new content is coming, including
some information about the strategy upon which our Primary
Stock Portfolio is based. We may even include an additional
subscription area that reveals details about the "how-to's"
of the strategy, but this will depend on subscriber interest.
Another highlight will be our analysis of the discount broker
that is trying a "zero commission" business model,
how the brokerage firm intends to make a profit, and how
you can benefit from it while avoiding the "catch."
- We will also continue adding other
improvements, similar to our recently-added risk
ratings, buy/hold ratings, dividend information, and stock
split data.
- To continue to access the site,
you will need to subscribe.
-Rex M. Jacobsen
Sr. Editor
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